In today’s music landscape, where commercial gain often overrides creative purpose, HELL’ YA arrives as a defiant anthem of revival. Voiced by VAYA VAYA and released through the collective ELUSIVE THUGS, this powerful track serves as the first release from her upcoming album “10. ” More than just a single, HELL’ YA marks the beginning of a greater mission: to awaken the soul of music and call listeners back to what is sacred.

“Sometimes, Love needs to wear Rage's face to protect what is holy, fighting for Light and Truth, ” VAYA VAYA shares a quote that captures the emotional and spiritual charge behind HELL’ YA. Rather than crafting a track for mass appeal, she has chosen to deliver a wake-up call. One that demands we confront the shallow, fame-driven narrative of modern entertainment.

HELL’ YA is not the album; it’s the spark that sets the message in motion. It's a prophetic release designed to set the tone for what’s to come in “10, ” a project guided by divine inspiration and unwavering creative integrity.

This journey is deeply rooted in VAYA VAYA’s personal frustration with an industry that often prioritizes quantity over quality and spectacle over soul. Her resistance is not one of ego but of spirit. She envisions music returning to its rightful role: a sacred space for healing, truth, and transformation.

Her words— “we must put the church back in the center of the village” —reflect a deeper call to action. It’s not about religion, but reverence. About restoring intention in art and realigning music with the heart.

HELL’ YA and the ELUSIVE THUGS Collective

HELL’ YA is presented under the name of ELUSIVE THUGS, a collective founded to serve as a shield for VAYA VAYA’s message and future collaborators. Though she is the voice behind this track, she intentionally steps back from the spotlight, choosing instead to allow the message and the mission to take center stage.

More than just a listening experience, HELL’ YA initiates a shift. It appeals not only to conscious listeners but to artists yearning for a platform rooted in integrity and shared truth. The track is already sparking conversation among those seeking deeper purpose in a culture often distracted by speed and spectacle. That energy now moves from sound to stage, as VAYA VAYA and ELUSIVE THUGS prepare to open the first chapter of the movement live in Toronto, with a series of performances at the TRANZAC CLUB in downtown from September 18th to 20th. For those ready to be part of something more, this is the space where sound meets spirit in real time.

VAYA VAYA uses platforms like @vaya.vaya _ am to connect with her growing community, offering insights, reflections, and behind-the-scenes glimpses into her process. Through this dialogue, she invites others to reflect on the cost of creative compromise—and the freedom that comes with choosing authenticity.

What Comes Next

The full album “10” is expected later in 2025, with HELL’ YA as its opening pulse. And while additional tracks may release in close succession, each will carry forward the same unfiltered spirit and divine intent. This is not an album made to chart—it’s music made to change.

In a digital age of noise and novelty, VAYA VAYA’s work reminds us that art can still serve a higher purpose. HELL’ YA is not an escape it’s an invitation to return.

To stay updated and experience the movement for yourself:
🔗 vaya.am
🔗 Watch HELL’ YA Teaser on YouTube
🔗 Follow @elusive_thugs